DaGallery of Fine Arts (GFA)
DaGallery of Fine Arts (GFA)
Solution proposed by:
Caribbean Art Gallery, City of Boston, Dudley Street Neighborhood Initiative, Haley House, Hamill Gallery, Institute of Contemporary Art, Local Initiatives Support Corporation, Madison Park Community Development Corporation, Massachusetts College of Art..
In a Nutshell:
The project utilizes art and craft as strategy to create economic development, with a particular focus on cooperative economic, fair trade, and innovation to leveraging financing. To this end, it includes an incubator to teach urban artists about business management.
Where and When:
Ase, LLC, founded in 2014 under the general laws of Boston, Massachusetts, USA, is a for profit limited liability company located in Roxbury an empowerment zone that is targeted for redevelopment due to urban blight, voter disenfranchisement, and mid-income flight. The GFA officially opened in the spring of 2014
The GFA is designed to mitigate the impact of gentrification in Roxbury, a neighborhood Boston Redevelopment Authority considers the poorest. The GFA connects 350 artrepreneurs to meetings and activities of the Oversight Committee, implementing the City’s Strategic Master Plan. The DGA, through collaborative-change model, seeks to accomplish these objectives: strengthen existing relationships between small businesses and residents; facilitate resident participation in community building; provide youth a platform to develop artistic skills, competencies; allow artrepreneurs to continuously improve their performance; stop gap in social and economic status; serve as a safe space for all people, including reasonable accommodation.
The GFA is an innovative program that meets its members where they are. It means program and activities are built on community assets and resident strengths. It leads from its seat of values. It continuously envisions itself anew, and afresh as prerequisite for creativity to new solution, new mistake, and the unknown. In concrete term, the program and activities are based on the evidence that shows visitor involvement and/or engagement is required for best financial and customer service. The GFA is unique in the sense that its scope of service is Interactive, Fun, and Experiential (IFE).
The GFA views artists as small businesses that can make a significant contribution in economic development of neighborhoods that have recorded decades of poor outcomes at the levels of the individual, family, and group. The GFA uses as its primary instrument, a people-based solution that gives top priority to local direct investment in human development, with a focus on art education, earned income, and healthy lifestyle. In addition to these indexes, GFA emphasizes public policy, as well as de-risk measures that are intended to foster access to capital and other resources necessary for the arts to be the primary source of revenue for each participating artists. The GFA is a mission-based program that encompasses a breakthrough series dubbed PRIDE. In concrete term, the development of this concept leads to synergy between an individual and/or a team of artists who seek to reach excellence through the following indicators of achievement: Performance; Real Estate; Instruction; Design; and Exhibit. A summary of the main activities is as follows: Organizing two incubators for local artists and entrepreneurs to increase their business capabilities, including development, marketing, and policy, as well as collection of demographic, social, and economic statistics, Joining buyer, collector, donor, and seller of fine arts to create opportunities for owners of small and medium businesses, Providing technical assistance to strengthen local small and medium businesses in the collection, compilation, and dissemination of reports and the use of social media, Establishing, in partnership with en.pinkoi.com and blackartinamerica.com, the connectivity of artists in urban areas throughout the world as a way to build cultural competency, and Promoting exchanges of expertise between cultural and artistic organizations to encourage the implementation of best practices, common methodologies, and operation standards.
The GFA is comprised of artrepreneurs, drawn from a variety of art disciplines, which are committed to promoting and supporting artists collectively as a critical cultural competence, resource, and business sector of Boston. The GFA has developed a comprehensive business plan that allows for variety in the delivery of service, organizational structure, and the type of clients served. The heart of GFA is its business incubator, considered an engine driving artists involvement in the Cultural and Creative industries. Success factors: Accessibility, Sustainability, Creativity, Design, Branding, Innovation, and partnership. Industry Analysis: Institute of Contemporary Art, Museum of African American History, Company ONE, Huntington Theater, Artists for Humanities, Villa Victoria Center for the Arts, Spontaneous Celebrations, Zumix, Dot Art, Discover Roxbury, Future Boston, and The Design Studio for Social Invention. Marketing and Outreach: Mobile Outreach, Guerilla Marketing, Social Media, and Personal Invitations. Team Composition: Artist, Members, Resident, and Staff/Volunteer/Intern. It is important to note, each color block represents the participation of various parts of the team. All of which are represented equally and are held accountable for ensuring the success of this project. Business Outlook: 1. Innovation and renewal a. Continue in the strengthening and diversity of Boston's Cultural infrastructure 2. Best practice model a. An incubator space for ideas and action through the arts 3. Collaboration a. 600 New Internal Revenue Sservice registered non-profits since 2000 b. Leveraging local direct investment for social change 4. Boston is changing to a visitor, and tourist destination, GFA is well positioned to making this transformation happen for its residents. Financial Structure: Contract, Fee, Grant, Rent, and Sale.
Impact 350 people visited GFA; 17 artrepreneurs are paid members; 12 strategic partners (Art Is Life Itself, Boston Art Academy, Discover Roxbury, Dudley Street Neighborhood Initiative, Future Boston, Haley House, Institute of Contemporary Art, Lower Roxbury Coalition, Lena Park CDC, Madison Park CDC, Nuestra Communidad CDC, and South-End Technology Center; 11 events, (2 art exhibits, 3 films, 2 lectures, 3 live performances, and 1 photo shoot), & 2 artists making fine arts at GFA (Dara Bayer & Barrington Edward)