Arpita Bhagat

Campaign Manager, Purpose


“Since cities are the epicentre of economic growth, decision making and urban consumption, they must also be the drivers of climate action.” A.B

Geographical scope: 

Youth, Mumbai, India, South Asia

Climate Actions:

- Engaging and empowering youth to champion a sustainable, inclusive and climate-resilient city.
- Building a movement that unites citizen to prioritize protection of their city’s biodiversity
- Creating decentralized system of solid waste management at the community level to reduce waste sent to landfill


With tactics like podcast, open call for artwork, an illustrative map, fellowships, photo exhibition  and action program, the campaign engage diverse citizens and gave them avenues  to utilize their skills and contribute to building a sustainable city for all.


  • Created Step Up- policy action program to build capacity and leadership of youth to encourage their participation in local policymaking for climate action. 140+ youth from diverse backgrounds participated in the program and contributed to their solutions for a Mumbai resilient Mumbai 

  • 84+ youth participated in a fellowship to map and assess the almost 500 public parks across ecological, infrastructure and safety parameters

  • Over ten thousand people listened to Marine Lines podcast that takes Mumbaikars through a series of engaging and thought provoking interviews exploring the city's ecosystem and ecology. 

  • Set up natural composting systems and  training residents in housing complexes on three-way  segregation at source in the city to direct their dry (plastics, glass and  electronic) waste to recycling facilities. (2017-2018)

  • Convened stakeholders in the sustainable menstruation  space to run a public campaign called period of change under The Kachra Project (2015) that engaged citizens on the problems and solutions on menstrual waste

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